Priming, a psychological concept, involves using subtle cues or stimuli to indirectly or subconsciously influence certain thoughts and behaviours in people.
Developed by the Design Incubation Centre in the National University of Singapore, these cards have been tested in several workshops, as a tool for participants to use in their ideation and opportunity generation phase.
The Strategy Cards categorize priming methods into 3 main groups: Cognitive, Environmental, and Physiological.
The front face of every card presents an actionable strategy that users can try to adopt to their own needs, while the back provides questions to provoke deeper thought, as well as real-life examples of that particular priming method.
Designed with Gloria Ngiam.
#Jotishi2017 was the social media handle of my best friend's wedding which happened in March 2017. Best-man duties notwithstanding, I was tasked to create a series of collaterals with a distinct Hindu motif for their temple wedding and reception. A guide to the rituals of the wedding was also created for those who were unfamiliar with them.
TravelSafe is a smartphone application that helps regulate the safety of taxis on the road. Utilising data from inbuilt sensors on smartphones to record and recognise dangerous driving manoeuvres, TravelSafe aims to promote safer driving habits amongst taxi drivers.
Designed with Naveen Raja & Siew Huey Ming In Collaboration with: Keio-NUS CUTE Center